If you’re anything like me you want to know who you’re dealing with…to get a feel for the other person. I reckon it’s about putting good ol’ gut instinct to work. Anyway one of the first pages I check out on any website is the “About Us” one…I wanna know their story and whether or not I can relate to it. Know what I mean?
Well, here goes…
My name is Denise McNerney and I am the owner of Real Internet Business Solutions. I wanted to tell you a little bit about me so that when you do business with me you realise that you are dealing with a real person, not a corporate front end who doesn’t care and who treats you like a number.
I think this desire for the positive personal touch and wanting to be master of my own ship in business comes a lot from my childhood.
I was brought up in Darwin in the Northern Territory. As a child I had a troubled upbringing and even ran away from home several times as a teenager. I guess I hated other people being in control of me. My parents made me feel stupid and worthless. The last time I ran away was when I was 17 and I never went back. I wanted to improve my life, do the hard slog and get ahead in order to enjoy some of life’s comforts for a change.
I married and had two children determined to make sure that my children never had the life that I had. I was a married stay at home mother for 13 years and I loved every minute of it. I kept educating myself in real estate and stock market investing while at home. I also went to night school and did a certificate in business studies.
My marriage didn't hold out though and I found myself a single mother at the age of 35.
The first year I was single I worked in a timber factory. We put timber through a four sided planer and made laminated benchtops. There were five girls in the shed. They used girls because we could pick the colours of the jarrah to make the benchtop pieces match beautifully. But this one year of hard labour made me realise that I had to use my head to get ahead in life. I really wanted to test the theory of how supposedly stupid I really was.
I applied to TAFE to do architectural drafting but found that as I had left school at 16 that I had to do the adult entry level test, the very same one they use for University. They told me to put my name down for university too, just in case I did well.
I did well alright. I managed to get into university to do a degree in computer science. I graduated when I was 40 attending university while my children were in high school. I didn't even have enough petrol to drive my own car to university and so spent 3 years travelling on a bus with high school kids. I am sure this was my punishment for not finishing school in the first place.!! I had forgotten how wild and wooly 14 year olds can be on a school bus.
I even worked as a lawn mowing contractor for three months over the Christmas New Year break. Great weight loss tool, I lost 7 kilos in the first month. I wanted to send my kids on holidays to Darwin and the extra dollars came in handy. I wanted to show them that in order to achieve anything in life then work hard, earn the money and you can have what you want. The kids had a great holiday.
But then it was time for me to hit the work force as a University graduate. At 40 I was older than most of my bosses. I took it better than they did as some of them seemed to be embarrassed giving me direction on what I had to do. It really brought home the realisation that the global corporate world is nothing like the life I had as a housewife. It was fiercely competetive and very political. Not to mention that most of my co-workers had been in the work force since they had graduated and knew the ropes very well. I felt like an absolute beginner in life.
Up for the challenge I forged ahead. It didn't matter how hard the job was they threw at me, I was able to do it. My confidence in myself grew but not in the workforce. After 8 years of programming I had not climbed the ladder at all. I was still a cubicle programmer. I loved the programming side of it as it was like playing logic games all day. But I was disillusioned by working for someone else. It was time for me to reach out and go it alone.
I didn't want to create an everyday web design business though. I wanted to create something really fantastic. One that was high quality and drew the clients in. There are so many rubbish sites out there that I sometimes feel like clipping the developer over the ear for not doing the right thing by their clients. I want my sites to have traffic from day one. I want to have proper advertising copy so that the clients will love the business owners from day one. And of course, being a girl, I want them to look pretty too, and you can't beat professional graphic designers.
Naturally I wasn't born with all of these skills myself. So I selected the absolute best to work with me to ensure that my clients get nothing but the best.
Well, there you go, a quick, ‘warts and all’ run down on why I am where I am. I haven’t hidden anything. Haven’t made anything up. I guess it’s a snippet of the ‘gloves off’ approach I use to creating solutions for your business, no hidden costs, just outcomes for you.
I look forward to working with you.
Regards, |
